Amazon, once known solely for selling books, films, computer software, and CDs, began diversifying its offerings until it reached its current state. As their slogan suggests, they currently carry products from A to Z. Both eBay and Amazon are eCommerce behemoths with illustrious histories. They’re both among the most well-known online shopping sites globally, raking in billions of dollars from millions of customers each year. As a result, it’s easy to see why deciding whether to sell on eBay versus Amazon might be difficult for eCommerce entrepreneurs. You should know the difference if you plan to sell on eBay and Amazon.
As one might anticipate, there are justifications for both places, so the discussion exists. While they may appear to be in fierce rivalry for sellers – and they are to a considerable extent – significant differences should be considered. So, which of these two colossal eCommerce behemoths should you use to sell your wares? Choosing between selling on Amazon and eBay is a crucial decision.
What is the difference between Amazon and eBay?
First and foremost! Let’s take a look at the critical distinctions between eBay and Amazon. Unlike Amazon, eBay only allows third-party vendors to sell their products. To put it another way, eBay does not produce its goods. Individual sellers or corporations can post their products in either an auction or a fixed-price manner. Thus the good news is that you’ll never compete with eBay because they’re just a marketplace.
Along with selling products from their line – Amazon Essentials – Amazon does include third-party merchants, frequently private label retailers, with whom you may find yourself competing. Because there is no auction feature on this site, all products are sold at a fixed price, just like on a traditional retail site.
Is Amazon making it more competitive for sellers?
Certainly not! Although Amazon has its brand, eBay does not, so eBay is slightly less competitive in this regard. On both platforms, you will face competition; it is an unavoidable element of doing business. Some vendors may price low to attract buyers and sell in bulk, while others will price higher, focusing on quality rather than quantity — this will always happen wherever you sell. You mustn’t participate in a ‘race to the bottom on any site.
Are buyers loyal to eBay or Amazon, or do they shop on both sites?
As you may guess, the audiences of eBay and Amazon are different. There’s no doubting that eBay and Amazon have a large audience, but each platform caters to a distinct demographic. Even though eBay has over 180 million active customers and around 2 billion daily transactions, more than half of its annual sales revenue originates from its 60 million buyers outside of the United States, distinguishing it from Amazon in terms of worldwide reach.
In terms of demographics, though, Amazon shoppers are more affluent. According to research, the average Amazon consumer is 45 to 54 years old, married, with children, and holds a college diploma. The eBay demographic comprises 57 percent men and 43 percent women, which may surprise you. The 35-to-49-year-olds make up the largest category, accounting for 32% of the total. These data, however, are meaningless if you don’t understand your buyer persona; both are well-known on a global scale. Amazon operates 14 international markets, whereas eBay operates 23. Both attract a large number of people. Every month, Amazon receives over 197 million visits from around the world. Over a year, this translates to more than 2.3 billion visitors.